Snippets International

Here's an interesting article highlighting a New Zealand email marketing company, Jericho, that also explains the industry to a lay person.

Best line from it "Email marketing works best by building loyalty."


Second, this article caught my eye because it shows how print advertising In Japan has moved past URLs to drive customers to web sites.

Basically, the ads show what search terms to input to get where you want to go. At first I thought that might seem like spoon feeding... But a term or key word is easier to remember than a long URL string. Don't you think?



Finally, a new development in the UK. Software that puts banner ads in your emails and keeps track of analytics! It appears to be a solution for small and medium size businesses.