It is interesting that despite showing tweets that contain their product name on their web site, Skittles and their parent company Mars did not come out of the gate with an account for twitter so they could interact with their customers. Whether that was planned or not, it brought that candy treat to everyone's mind yesterday.
As Oscar Wilde said, whom I like to quote frequently, "There is only one thing in life worse than being talked about, and that is not being talked about."
In other news, you may have seen something like this before, but the banner ad in my daily Dilbert email changes every time I open it up.
They are all for the same organization, but I wonder how this functionality could be leveraged to provide fresh content for other sorts of email campaigns. Your thoughts?
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