Your customers love you

They would love you more if you wouldn’t send so much email to them all them.
They would love you more if you sent them email that was more relevant to them.
They would love you more if you honor their request to receive no more emails.

As we know email marketing practices grew out of the direct marketing industry. Raise your hand if you have ever mailed a reply to a piece of junk mail you did not want. Most people throw it away or recycle it.

However with an email marketing message in his or her inbox, a person can reply back or click on a link and communicate with your company. They can reply with some suggestions for improvements in your product, customer inquiries. Yes, the amount of unsubscribe requests, bounce backs and non-actionable emails such as out of office auto responses and transient delivery notifications makes the task of finding those pearls a little daunting, but they are there.

With the growing popularity of sites like Yelp and review forums within e-commerce sites, your customers can communicate more effectively with you and your other customers.

Listen to your customers. They know what they want.